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Biyani's IT HAPPENED IN INDIA recounts revolutionary retail success

21 Apr '07
5 min read

to do with business strategy? Should Indian companies look at the overseas market at all? A creator and a destroyer, by his own admission, Kishore Biyani's answers to such questions draw extreme reactions from his peers. He uses the original entrepreneurial skills like being able to read consumer's mind, depending on intuition and gut feel and taking gigantic risks coupled with shrewd business. And he combines these with new age concepts like design management and memetics.

* The Knowledge Economy is passé. Kishore Biyani explains in the book the emergence of a new era, the Creative Economy. This era will be dominated by ideas, imagination and creativity. It is not stability and consolidation but speed and innovation that is going to be the prime drivers of businesses in this era

* Is there an Indian way of doing business? Kishore Biyani thinks so and explains why he is so obsessed with Indian-ness as a core value within his organisation

* When other business houses are getting into retail, Kishore Biyani is looking far beyond retail, into the entire consumption space in India. He is launching companies that will sell insurance and consumer finance products, build shopping malls, launch consumer brands and manage media spaces. Can he make it? Over seventy people including the professor of logistics at Harvard Business School,

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