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Brand Keys announces Customer Loyalty Engagement Winners

01
May '07
The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. The Brand Keys Customer Loyalty Engagement Index, fielded annually in the spring and fall, currently examine customers' relationships with 361 brands in 55 categories.

The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.
These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations consumer hold for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.

The winner for Athletic Footwear category is New Balance and that for Clothing Catalogues is L.L. Bean. While winner in Laundry Detergent is Tide, Playskool tops the Diapers group. H&M and Victoria's Secret tie for top spot in Retail Store (Apparel) section. While Target wins the Discount Retail category, Macy's and Lowe's are winners in Retail Department store and Home improvement Retail categories, respectively.

Complete list of winners here.

Brand Keys Inc.


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