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DMCC pearls project with Australia's Arrow

08
May '07
The Dubai Multi Commodities Centre (DMCC) announced the launch of Pearls of Dubai, an integrated pearl centre that will include a pearl farm, interpretative concept and a retail destination. The Centre will be a showcase for a new brand of Dubai pearls that will be produced at a pearl farm located off the coast of Dubai. Pearls of Dubai will also develop and train UAE national talent in all aspects of the pearl trade.

The aim of this ambitious project is to revive the UAE distinguished pearling tradition and embed it as the keystone of the Emirates cultural identity. Similar to other DMCC projects, Pearls of Dubai will develop the entire value chain of the industry from production to retail. The recently announced Dubai Pearl Exchange will form an integral part of this chain by providing an exclusive trading platform.

In addition, DMCC announced that the offshore farms will produce Dubai brand pearls, which will also be known as Pearls of Dubai. The branded pearls will be certified as adhering to specifications determined by DMCC, carrying an identity hallmark defining their provenance as pearls produced in the waters of Dubai.

Pearls of Dubai will be established as a joint venture between DMCC, a Dubai government initiative and Arabian Gulf Pearls DMCC, the Dubai-based office of Arrow Pearls of Broome, Australia.

Ahmed bin Sulayem, Chief Operating Officer, DMCC, said: Pearls of Dubai demonstrates DMCC commitment to re-establishing the UAE as the leading destination for pearl diving and trading. It will bring together the best of the UAE pearling tradition and modern technological advancements of pearl farming.


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