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Kevin Spacey launches IWC's Da Vinci watches

10
May '07
The Swiss watch manufacturer, IWC Schaffhausen, celebrated the Da Vinci models with a glamorous event in front of an audience of illustrious international guests. The high spot of the gala evening on the occasion of the SIHH Watch Fair in Geneva was provided by Academy Award-winning actor Kevin Spacey, who appeared as a star guest in a self produced stage play. The short film of this performance will have its own online world premiere on 16 May.

Although the launch of the latest Da Vinci watches was the incentive for the magnificent "Serata di Leonardo" from IWC, stars of an entirely different kind were in the spotlight at the start of this glittering event.

Oscar winner Cate Blanchett and the actors Jean Reno and Matthew Modine headed the cohort of actors on the red carpet, flanked by Asian stars Sanada Hiroyuki and Chang Cheng. The singer Ronan Keating and world class footballer Zinédine Zidane posed before the photographers, and Laureus sporting legends like Boris Becker and Alberto Tomba graced the "Serata die Leonardo" with their presence.

The invited guests in Palexpo Hall 1 were expecting to experience the Renaissance in a perfectly staged setting. Approximately 1,400 friends of IWC gathered together in a glamorous Florentine palazzo, which represented the classical style of the Medici. Even the inspired culinary highlights by premium event caterer "Käfer" were presented with historical flair. Against this authentic backdrop, the watches of the new Da Vinci range celebrated a magnificent premiere. Host and IWC CEO Georges Kern and presenter Tanja Bülter opened the evening with the lavishly animated film portraying the fascination of the new Da Vinci models on the big screen.


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