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Italian brand Diesel inks deal with Arvind Mills

May '07
Diesel has just closed a joint venture agreement for the creation of a new company called Diesel India Fashion Arvind Pvt Ltd, representing the official arrival of Diesel in the Indian market.

After a long, careful and detailed search, Diesel has chosen to partner in this initiative with Arvind Mills Ltd., one of the main players of the textile market, known for its successful launch and development of American brands in the local market.

With offices set in Bangalore, Diesel India Fashion Arvind Pvt Ltd will start up its operations by opening two flagship stores, one in New Delhi and one in Mumbai, before the end of this year. Diesel plans to open 15 stores within the next three years.

From India where he is currently, here's how Renzo Rosso, president and founder of Diesel, commented on this new adventure: “I am very happy about this new addition to the Diesel Planet. India is a most incredible country, in terms of economic growth and for the very fast development of its fashion market. I find India people very similar to Italians, for their skill and genius in transforming things, and for the passion they put in everything they do. I love this country so much that I even named my latest born child after it!”

Sanjay Lalbhai, Managing Director, Arvind Mills was equally enthusiastic. “Over the last many years, Diesel has truly created an alternate to luxury fashion. The prospect of bringing Diesel to the Indian inspirational consumers isindeed very exciting. It is also a matter of great prestige for Arvind to partner with Diesel – a company internationally revered in the fashion business.”

Arvind Mills Limited

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