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Bollywood Khiladi epitomizes Grasim's ideology of fashion

May '07
Grasim Suiting, the textiles division of Grasim Industries Limited, the flagship company of the Aditya Birla Group announced that one of the biggest Indian film industry star will now be dressing up in Grasim.

Style icon Akshay Kumar, one of the few Bollywood film stars who wears India's best known designer Ritu Beri on his sleeve, literally, is the new brand ambassador for the Grasim men's wear collection.

Announcing this at a glittering event in New Delhi, Grasim Industries Ltd. Textiles Division President and Unit Head Mr S Krishnamoorthy said, “Grasim today stands for superb quality, innovation and style. The suave and charismatic Akshay epitomizes the Grasim brand's ideology of the power of fashion.”

“We take great pride in delivering premium quality suitings to our consumers. As we enter our next phase of growth, there is a need for a brand ambassador who could make a fashion statement and at the same time command a mass appeal.

Akshay is known for his great sense of style and his widespread popularity. There is perfect synergy between the brand and the actor and we believe that the relationship will go a long way in defining Grasim as a perfect fabric for men on all occasions.”

Marketed under the umbrella of Grasim Suiting, Grasim Industries offers a wide range of brands like Plural, Caramel, Medova, Ice Touch, Freedom, Venetia and Juventus, among others.

Grasim Industries is one of the leading players in the ready-to-stitch over the counter fabric industry with a national presence through 45 exclusive retail showrooms and innumerable outlets across the country. Akshay Kumar will be the ambassador for the mother brand – Grasim Suiting as well as all sub-brands, playing a key role in brand and product communication and promotion.

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