Interviews
MaraJoara Swimwear touts 'Green is new black!'
24 May '07
2 min read
Forget the 4 principles of marketing – MaraJoara has invoked the 6 principles of “green” marketing. These include climate change, sustainable raw materials, waste, healthy body image, charity and fair partner, and through addressing each, the MaraJoara team are embedding more sustainable and greener practices into their products and their company-- an important factor in creating widespread change across consumer sectors and serving their retailers, their customers and our community.
“Of course it's harder to get individual consumers to change their behavior – so we aim to simply sell them a product that's been designed and manufactured for lower impact,” Leesa Fogarty stated. Here's how they are taking small steps to achieving it.
“Of course it's harder to get individual consumers to change their behavior – so we aim to simply sell them a product that's been designed and manufactured for lower impact,” Leesa Fogarty stated. Here's how they are taking small steps to achieving it.
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