Kent Manufacturing launches bold new brand 'KENTWOOL'

04 Jun '07

3 min read

The corporation has remained consistently profitable during the textile industry's most challenging recent decades through its successful product differentiation in the marketplace, high quality reputation, and deeply embedded relationships with globally recognized customers such as St. John. KENTWOOL is quantifiably one of the strongest examples of an emerging textile innovation cluster in America.

A comprehensive corporate optimization initiative, focused on taking KENTWOOL to the next level in the international marketplace, was undertaken by the company in 4th quarter 2006 with direct support from Greenville-based strategic consulting partner, SK Strategies, LLC.

In addition to the creation of the new brand, vision and global marketing strategies, a “Strategic Roadmap” planning tool was developed which outlines operational excellence initiatives and unique targeted marketing and brand development strategies that will be implemented over the coming months. An aggressive brand roll-out campaign with major customers and suppliers is planned.

KENTWOOL Chairman Mark Kent presided over the annual Board of Directors meeting, which was attended by several textile industry executives and board members, including Carlisle Hamrick of Hamrick Mills and Anderson Warlick of Parkdale Mills. Kent has been extremely active in South Carolina manufacturing, business, economic development and philanthropic circles, and has served on numerous strategic boards including the South Carolina Chamber of Commerce and the American Red Cross Upstate South Carolina Chapter.

KENTWOOL

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