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NPD to update Wal-Mart & Sam's Club with consumer tracking data
28 Jun '07
2 min read
Wal-Mart Stores Inc and The NPD Group, a leading provider of consumer and retailer information, announced an agreement whereby NPD will provide Wal-Mart and Sam's Club with consumer tracking data.
Under the agreement, Wal-Mart and Sam's Club will have access to NPD information on consumer purchasing across a broad spectrum of industries including automotive aftermarket, consumer technology, entertainment (music, film & video, games), fashion (apparel and footwear), foodservice, home (home textiles, small appliances, home improvement, lawn and garden), toys, and wireless handsets; they will also receive NPD's consumption information on food and beverages.
For the above listed categories, NPD will be the preferred provider of consumer panel data that Wal-Mart will use to manage its businesses.
The agreement will provide Wal-Mart and Sam's Club with a wealth of information collected from NPD's panel of over 3.5 million consumers who report what they purchased, where, for what price, and more. NPD will produce reports customized for Wal-Mart, enabling the retailer and select vendors to view information for Wal-Mart and Sam's Club consumer segments, category hierarchies, and custom trading areas.
“NPD information will give Wal-Mart an extensive cross-category view of what's happening across all segments of the marketplace and all consumer demographics,” said Robert Atencio, VP Insights and Customer Strategy at Wal-Mart. “This is the kind of intelligence we need to continue to successfully grow our business by understanding what today's consumer is looking for and tailoring our business to deliver it.”
Under the agreement, Wal-Mart and Sam's Club will have access to NPD information on consumer purchasing across a broad spectrum of industries including automotive aftermarket, consumer technology, entertainment (music, film & video, games), fashion (apparel and footwear), foodservice, home (home textiles, small appliances, home improvement, lawn and garden), toys, and wireless handsets; they will also receive NPD's consumption information on food and beverages.
For the above listed categories, NPD will be the preferred provider of consumer panel data that Wal-Mart will use to manage its businesses.
The agreement will provide Wal-Mart and Sam's Club with a wealth of information collected from NPD's panel of over 3.5 million consumers who report what they purchased, where, for what price, and more. NPD will produce reports customized for Wal-Mart, enabling the retailer and select vendors to view information for Wal-Mart and Sam's Club consumer segments, category hierarchies, and custom trading areas.
“NPD information will give Wal-Mart an extensive cross-category view of what's happening across all segments of the marketplace and all consumer demographics,” said Robert Atencio, VP Insights and Customer Strategy at Wal-Mart. “This is the kind of intelligence we need to continue to successfully grow our business by understanding what today's consumer is looking for and tailoring our business to deliver it.”
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