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NPD to update Wal-Mart & Sam's Club with consumer tracking data

Jun '07
Wal-Mart Stores Inc and The NPD Group, a leading provider of consumer and retailer information, announced an agreement whereby NPD will provide Wal-Mart and Sam's Club with consumer tracking data.

Under the agreement, Wal-Mart and Sam's Club will have access to NPD information on consumer purchasing across a broad spectrum of industries including automotive aftermarket, consumer technology, entertainment (music, film & video, games), fashion (apparel and footwear), foodservice, home (home textiles, small appliances, home improvement, lawn and garden), toys, and wireless handsets; they will also receive NPD's consumption information on food and beverages.

For the above listed categories, NPD will be the preferred provider of consumer panel data that Wal-Mart will use to manage its businesses.

The agreement will provide Wal-Mart and Sam's Club with a wealth of information collected from NPD's panel of over 3.5 million consumers who report what they purchased, where, for what price, and more. NPD will produce reports customized for Wal-Mart, enabling the retailer and select vendors to view information for Wal-Mart and Sam's Club consumer segments, category hierarchies, and custom trading areas.

“NPD information will give Wal-Mart an extensive cross-category view of what's happening across all segments of the marketplace and all consumer demographics,” said Robert Atencio, VP Insights and Customer Strategy at Wal-Mart. “This is the kind of intelligence we need to continue to successfully grow our business by understanding what today's consumer is looking for and tailoring our business to deliver it.”

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