Home / Knowledge / News / Textiles / Right impetus may do the trick for Bhutan textiles

Right impetus may do the trick for Bhutan textiles

Jul '07
Throwing light on the export potential of Bhutanese woven textile, a study by International Trade Centre (ITC) consultants has revealed that a thorough educational program based on the standards of the international market could gear local traders in the right direction.

Presenting their finding to Bhutanese traders and business community in Thimphu recently, ITC consultants said that though Bhutan textiles lacked variety and finish, a perfect blend of the conventional and modern styles, coupled with better packaging and display, could go a long way in boosting their image as a textile exporting country in the global market.

International consultant Amy Sue Frey said that Bhutan's woven textile traders can also target museums and private collectors in the US and Europe to sell their goods. Bhutan's current textile demands are met by China, India and Thailand.

Giving an insider's view on the prevailing situation, national textile consultant Tshering Dolkar said that from her analysis, the top five export destinations for Bhutan were Japan, Canada, Australia, USA and the UK. Dolkar further added that Bhutan had about 4,000 weavers.

However, Frey sounded the alarm bell when she said, “High labour and importing costs are the main problems facing the woven textile market.”

“Though it is a niche market, we do not recommend mass production because there is competition from other countries,” she added.

Bhutan Trade Capacity Development Project coordinator Sangay Khandu viewed that lack of market information was the biggest obstacle to potential woven textile exporters.

Khandu said that the project would set up an information centre in the next three months to assist traders.

Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Sep 2021

Global economic recovery continues but remains uneven: OECD

The global economy is growing far more strongly than anticipated a...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

President Biden plays down probability of US-UK trade deal

US President Joe Biden has played down the chances of a post-Brexit...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

ADB revises down Cambodia’s growth forecast, sees rebound in 2022

Cambodia’s economy is projected to grow by 1.9 per cent this year...

Interviews View All

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search