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DHL partners with Brazil's beachwear Co for MBFW

10
Jul '07
DHL, the world's leading global express delivery and logistics company, has partnered with Cia.Marítima, Brazil's largest producer of high-end beachwear, for the U.S. debut of the label's 2008 collection during the Mercedes-Benz Fashion Week (MBFW) Miami Swim shows.

DHL will provide its international delivery and logistics expertise to transport Cia.Marítima's collection, which designer Benny Rosset debuted during Sao Paulo Fashion Week in June, from Brazil to Miami in time for its U.S. runway show debut on Wednesday, July 11th. DHL staff will also be on hand throughout the production with DHL “delivery men” removing the runway cover immediately before the start of show.

“We are delighted to be working with DHL for our Miami show,” said Benny Rosset, founder and designer of Cia.Marítima. “Our goal is to bring the Sao Paulo experience to Miami, and this requires a partner who is trusted, experienced and reliable working under tight timelines. DHL is just the partner we need to deliver all the elements of a true Brazilian fashion experience at our first Miami show.”

“DHL's partnership with Cia.Marítima demonstrates how DHL is uniquely positioned to serve the international needs of the fashion industry,” said Karen Jones, Senior Vice President, Corporate & Marketing Communications, DHL Express. “South American brands have become increasingly popular in the U.S., and transporting these international designs into the U.S. with speed, accuracy and careis vital to their success here.“


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