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BBBarcelona sees rosy results

Jul '07
The “tradeshow for selected brands” welcomed more than 91.000 trade visitors from all over the world in the Catalan capital.

Full house! BREAD & butter defied all laws of expectancy with the BBBarcelona July 2007 and, despite the usual summer slowdown, was able to increase impressively: in comparison to July 2006, 50% more international trade visitors came to the “tradeshow for selected brands” held in the Catalan capital, and even in comparison to this years' winter event in January, BBBarcelona was able to report a 10% visitor increase!

Everywhere you looked, only pleased faces: the large visitor crowd in no way affected the situation at the entrances – everything remained relaxed.

Karl-Heinz Müller: “To invest in the ACTIVE GUEST MANAGEMENT was one of the best ideas we had. Our guests were able to gain access to the grounds easily and quickly, and, as a result, use their time efficiently.” Only shortly after the event was opened, the exhibitors enjoyed a tremendously high visitor frequency at their stands.

Concentrating on Barcelona as the single B&b tradeshow venue in Europe proved a good move for all sides: more visitors came from the various countries, and also the general internationality (of the event) was higher than in Winter 2007. In addition to the Spanish visitors, the BBBarcelona recorded 65% international visitors from 99 nations.

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Bread & butter GmbH

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