Interviews
KING SIZE tradeshow draw huge footfalls
25 Jan '08
3 min read
Furthermore, countries outside of the EU could chart unprecedented growth in attendance. Compared to January 2007, the number of American visitors rose approximately 50%, over 40% more visitors travelled from Russia, and the BBBarcelona recorded an unbelievable increase in Japanese visitors of more than 60%!
These figures confirm that the BREAD & BUTTER – tradeshow for selected brands is the worldwide leading fair for Street and Urban Wear and that the fair continues to grow internationally. Since the inception of “Eurovision” (Summer 2005), the 500,000th visitor could be welcomed to BREAD & BUTTER by Friday afternoon.
The tradeshow for selected brands had much to offer: one special highlight was the Opening Reception, which took place on the evening before the fair's opening day, when 2,500 invited guests kicked off the tradeshow by celebrating in the MNAC in the Palau Nacional, a Catalonian landmark.
Karl-Heinz Müller: “We took on a lot with our Opening Reception and we exceeded even the highest expectations. We owe thanks to filmmaker Bjorn Tagemose, lighting designer Ignace d'Haese and show-architect Giovani De Schampheleire. They worked alongside our team and were responsible for the concept and the production of the Opening Reception.
A special thanks goes to the museum directorate, without whose support a performance in this architectural masterpiece would not have been possible. From now on, this kind of “Meet and Greet” will be a tradition, kicking off the tradeshow before the first day of the fair! I can imagine an open air event for summer 2008, which would work perfectly with the time of year.”
Click here to view more:
These figures confirm that the BREAD & BUTTER – tradeshow for selected brands is the worldwide leading fair for Street and Urban Wear and that the fair continues to grow internationally. Since the inception of “Eurovision” (Summer 2005), the 500,000th visitor could be welcomed to BREAD & BUTTER by Friday afternoon.
The tradeshow for selected brands had much to offer: one special highlight was the Opening Reception, which took place on the evening before the fair's opening day, when 2,500 invited guests kicked off the tradeshow by celebrating in the MNAC in the Palau Nacional, a Catalonian landmark.
Karl-Heinz Müller: “We took on a lot with our Opening Reception and we exceeded even the highest expectations. We owe thanks to filmmaker Bjorn Tagemose, lighting designer Ignace d'Haese and show-architect Giovani De Schampheleire. They worked alongside our team and were responsible for the concept and the production of the Opening Reception.
A special thanks goes to the museum directorate, without whose support a performance in this architectural masterpiece would not have been possible. From now on, this kind of “Meet and Greet” will be a tradition, kicking off the tradeshow before the first day of the fair! I can imagine an open air event for summer 2008, which would work perfectly with the time of year.”
Click here to view more:
Bread & butter GmbH
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