'The World of Wool' in Las Vegas

31 Jan '08

3 min read

• People recognise quality, and will pay for it.
• Investment in carpet brand advertising and marketing is strong across the field of manufacturers. Company websites offer comprehensive buying guides, product descriptions and quality photography.
• There has been a noticeable rise in more and more people carpeting the whole house. Carpet is popular for downstairs living areas where a few years ago tiles or wooden flooring dominated.
• Trends clearly point to people spending proportionally more money on quality products that will give longevity.

The International Carpet Inspection Service was introduced to ensure pre-shipment quality, confidence, value and trust in sourcing floorcoverings from India to customers around the world. It provides product and technical expertise in the production, management, pre-delivery inspection and quality control of wool carpet and rug floorcoverings.

The combination of the Woolmark Quality Assurance programme and the Woolmark International Carpet Inspection service delivers a unique quality solution to buyers and retailers at the pre-shipment stage, providing them with purchasing confidence in the quality and performance of accredited products and eliminating the problems and issues associated with the delivery of poor quality merchandise. The products inspected on behalf of the manufacturers are ultimately destined for high profile retailers in the USA.

The Scheme to date has inspected over 65,000 pieces, providing a valuable resource and a quality confirmed networking system for suppliers and buyers. Leading manufacturing companies including Obeetee Pvt Ltd, one of the largest hand-made carpet manufacturing and exporting companies, E. Hill & Co. Ltd and Bikaner Handloom Carpet have all selected The Woolmark Company as the provider of the third party International Carpet Inspection Service.

The Woolmark Company

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