• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Browning to unveil new scent-control apparel at SHOT show

31 Jan '08
3 min read

Milliken & Company, one of the world's largest privately-held textile and chemical manufacturers, announced that, starting fall 2008, Browning will offer a new retail line of scent-control hunting apparel powered by VisaEndurance Shield.

Branded under Browning's new ScentSmart line, the new clothing will feature VisaEndurance Shield, Milliken's newest odor-adsorption fabric technology that fights odors, wicks moisture, dries quickly and repels-and-releases stains to deliver superior comfort and enhanced performance for hunters.

Browning will showcase the new ScentSmart brand, powered by VisaEndurance, during the SHOT Show, February 2-5, 2008 at the Las Vegas Convention Center.

VisaEndurance Shield is a patent-pending technology that adsorbs and suppresses most body odor molecules in fabrics, then releases the odors during traditional home-machine laundering with unscented detergents. VisaEndurance Shield fabrics are more breathable, flexible, and less bulky than activated carbon-containing fabrics. The technology works wet or dry, garments can be drip-dried or tumble-dried, and the scent-control technology is effective for the life of the garment.

The new Browning line will be available at retail fall 2008 under the company's brand and will include a shirt, a pant and a performance t-shirt.

For added protection and comfort hunters can wear the new clothing over Browning's NTS (Next to Skin) base layers – shirts and pants - that are powered by VisaEndurance Ion, Milliken's patented silver-ion based technology that prevents the growth of odor-causing bacteria.

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search