;
Home / Knowledge / News / Textiles / 'Sensuous from Sleepins' to be the next sensation
'Sensuous from Sleepins' to be the next sensation
08
Feb '08
Nightwear defining fashionable designs and comfort, which as of now are taken as inessential, will be very soon sporting brand labels and will cost as much as any party wear outfits.

Not only is the segment growing at a rapid pace, India already has a giant company in the industry, the Pune based Sleepins Apparels.

In an exclusive interview with Fibre2fashion, Mr Kishor Chhabria, Managing Director, Sleepins Apparels, stated, “Nightwear market comprises 2 percent of the total apparel market, of which 20 percent is organized and while the remaining 80 is being ruled by the unorganized market. Our company enjoys nearly 15 percent of the organized nightwear market.”

Mr Chhabria further noted that its newest nightwear collection to be launched will have the same price and quality as any international brands. The sub-brand titled, Sensuous from Sleepins will start its range from Rs3000 and will go as high as Rs6,500.

When asked about the reason to have such high prices, Mr Kishor said, “International biggies are coming in India, and being a major brand for nightwear, we should also come up with high end price product which ultimately will help us grow.”

The Managing Director also confided saying, “We are planning to usher 10 new stores and would be selling our Sensuous from Sleepins in retail format with biggies like Pantaloons and Shopper's Stop. Although we haven't approached any retailer yet, the plan is to invest an approximate of 15crore for the outlets that are expected to open in the next 10 months.”

While disclosing the difference between existing brands and their new product line, Mr Chhabria said that they have used high end fabric like satin, which is imported from Italy, Korea and Japan. Besides, the collection would be designed by Ms Hayaa Sakhrani, daughter of the Managing Director.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search