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Umbrellas marketer totes ISOTONER launches ecosentials

11 Mar '08
3 min read

- The Auto Open/Close eco 'brella – which has a canopy made of 100 recycled PET plastic bottles, frame parts made of 70 percent recycled metals and plastics and a bamboo handle.

- The Ecosentials Bamboo Blend Terry Slipper – which is made of 72 percent viscose from bamboo and 28 percent polyester.

- The Ecosentials Packable Sport Glove – which has a shell with the look and feel of nylon, but is made of 100 percent recycled PET plastic bottles and has a100 percent recycled polyester lining.

- The Ecosentials Stretch Fleece Commuter Glove (lined and unlined) – which is made of 94 percent recycled polyester and six percent Lycra.

- The Ecosentials Bamboo Stretch Knit Glove – which is made of 95 percent viscose from bamboo and five percent Lycra.

- The Ecosentials Knit Coordinates – which are made of 100 percent viscose from bamboo.

The 'brella and slipper product lines will be offered in March online at totes-Isotoner.com and in fine department stores including select Macy's, Sears, Bon Ton, Boscov's and Mervyn's.

The cold weather products including gloves and knits will be available this fall online at totes-Isotoner.com and in fine department stores.

Important Recycling Facts:
According to the Environmental Protection Agency, the U.S. recycles 32.5 percent of its waste, a rate that has almost doubled during the past 15 years.

While recycling has grown in general, recycling of specific materials has grown even more drastically, including:
- 52 percent of all paper
- 31 percent of all plastic soft drink bottles
- 45 percent of all aluminum beer and soft drink cans

While the rate of recycling is increasing, the consumption of bottled water has also risen dramatically. According to the Beverage Marketing Corporation (BMC), while the average American consumed 1.6 gallons of bottled water in 1976, in 2006 each person consumed 28.3 gallons of bottled water. Typically, plastic bottles go to landfills and take 700 years before they start to decompose.

totes ISOTONER

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