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Celluclean keeps whites white & colors bright

26
Mar '08
In addition, bleach is not suitable for striped clothes because bleach will act on both the white and the colored stripes, making the colored stripe dull.

“Detergent manufacturers can now give their customers a solution that does not just mask dirt but actually removes it.

Detergents containing Celluclean wash cleaner than detergents with just bleach; and the best part is that you don't have to decide if the striped clothes go in the white or the colored laundry pile – with Celluclean your white stripes stay white and colored stropes stay colored,” says Anders Lund.

The end of oat stains Celluclean keeps whites white and colors bright – and also breaks down beta-glucans, a sticky carbohydrate found in oats and barley.

Since oats are present in a wide range of food and personal care products, including breakfast cereal, baby food, snacks, yoghurts, energy bars, soaps, face masks, and cosmetics – oat stains are nearly impossible to avoid and constitute a common laundry problem.

When beta-glucan stained clothes are washed, the beta-glucan spreads as a thin layer over the otherwise clean surface of clothes.

This thin layer of beta-glucan acts like an adhesive, attaching dirt in the wash water to the fabric surface, and thus making clothes dirty and gray.

“Beta-glucan stains are difficult to deal with because regular detergents don't break these stains down. When clothes with oat stains are washed, some ofthe stain material is released into the wash.

If the detergent cannot break this stain material down, it will deposit on other clothes and will make them dirty as well.

Without Celluclean, you could end up making your clothes dirty while you wash them,” says Anders Lund. “With Celluclean, the beta-glucan stains are broken down and cannot participate in this type of soil deposition.”

Novozymes Biologicals Holding A/S


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