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Bride Show poised to be largest bridal exhibition yet

Apr '08
Leading Middle Eastern companies came together for the launch of The Bride Show Dubai to announce their involvement in the largest bridal exhibition in region.

Etisalat, the largest telecommunications carrier and internet service provider in the UAE and ranked the 6th largest company in the region by Forbes Arabia, is the premier sponsor of The Bride Show Dubai, organised by IIR Middle East.

Taking place from 23-26 April in Za'abeel Hall at the Dubai International Exhibition Centre, The Bride Show will host more than 20 fashion shows from local and international designers displaying their eagerly anticipated collections while more than 400 exhibitors from 13 countries will take part.

Latifa Fekri, Director of Channel Management at Etisalat, said: “Etisalat is very pleased to be associated with The Bride Show. The event is a wonderful platform for us to interact with our customers, especially in the preparation for an occasion that holds so much significance and joy for a prospective bride and her family."

Abu Haleeqa Stores is continuing its longstanding commitment to the bridal event with the specially created “Scent of The Bride Show”, for men and women, which was launched at The Bride Show Abu Dhabi and available for sale at the exhibition. Adel Abu Haleeqa, the owner of Abu Haleeqa Stores, will also put on a traditional Arabic wedding demonstration, giving brides-to-be inspiration for their own special day.

This year's Swarovski Young Designer Award is gearing up for an exciting finale, as the shortlisted student and amateur designers race to complete their wedding dresses. Swarovski Middle East is committed to discovering new design talent in the UAE and their sponsorship of the Awards is evidence of their dedication to the constant exploration of new and exciting ways to use crystals as a creative material.

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