Home / Knowledge / News / Textiles / Wool growers rejoice at marketing campaign of Japan
Wool growers rejoice at marketing campaign of Japan
16
Apr '08
The latest marketing efforts in Japan made by Australian Wool Innovation Limited (AWI) has been immensely appreciated by wool growers across the world.

In particular, the Australian wool growers have a grand opportunity to increase their exports and thereby revenues, by way of expanding its commercial markets.

This 1.4 million dollar marketing campaign with five Japanese clothing companies, aims at increasing wool demand by another million kilograms over a period of three years.

Experts believe that more money should be spent on marketing Aussie wool because the industry really has the potential to flourish and create a niche for wool products in both the worlds of fashion and apparel.

According to some, any marketing strategy that increases the usage of wool must instantly be adopted for foreseeing a more vibrant wool industry.

Japanese market was once known for being very fond of Aussie wool and it was quite surprising that its been 10 years since the country had been targeted for wool exports.


Must ReadView All

Courtesy: EVG photos from Pexels

Apparel/Garments | On 16th Aug 2018

Bangladesh ups garment export target to $32.689 bn

The Government of Bangladesh has increased the country’s readymade...

Courtesy: PR Newswire

Apparel/Garments | On 16th Aug 2018

Shoppers go to stores for thrifting experiences: Survey

Despite growth in e-commerce, shoppers still head to retail stores...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search