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Ticona to strengthen presence in Asia

Apr '08
Expansion in the service of customers - At the Chinaplas international plastics trade fair in May 2007, Ticona announced that it was to build a customer application development center in Shanghai, also scheduled for 2008. This will become part of a global support network, which includes similar Ticona centers in Kelsterbach, Germany and Auburn Hills, Michigan, USA.

Ticona's strengthened presence in Asia will help win new customers and open new markets. At the same time, existing customers who expand to Asia will be able to continue relying on Ticona for high-quality products and know-how provided on a local basis.

They will also benefit from shorter lead times, greater flexibility and cost advantages. “We want to ensure that we can offer our customers in Asia the comprehensive support we already provide in Europe and North and South America,” said Lyndon Cole at the announcement of plans for the development center in Shanghai.

Growth in Asia - Experts predict that per capita consumption of plastics in Asia will increase to about 24 kilograms by 2010 (2005: 15 kilograms). Although commodity plastics will account for the largest proportion of this, producers of high-quality specialty plastics will also find that involvement in the Asian region pays dividends. Growth in areas such as automotive engineering and drive technology, the packaging industry and a whole host of other consumer and industrial applications is driving demand for engineering polymers in Asia.

Ticona recognized this trend at an early stage and has more than 40 years' experience in the Far East through more regional affiliate joint ventures. Now, in a globalizing world, Ticona will adapt its approach in the region by strengthening its global capability to serve customers.

Ticona Corporation

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