Basell`s Spheripol to revamp SunAllomer Oita PP plant

17 Apr '08

3 min read

Circumstances surrounding the Global polypropylene business environment , such as the operation of large world-scale plants in the Middle East and China progressing today, the rising prices of raw materials such as crude oil and naphtha and diversified needs of our customers, require us to continuously innovate as a supplier. In order to respond to such request, we revised the Vision of our company in January this year, adopting "Different(iated)"* as our new slogan and making it a key element of our strategy in order to become the preferred supplier to our customers by offering unique products and services.

Concretely, we will accelerate the shift from general-use application and product areas to high value-added ones. The above mentioned investment is an essential part of our aggressive innovation program under which 25% of our sales volume in 2012 will be made up by new products and technologies that we are not producing today.

In order to achieve this target we will work closely together with our shareholder LyondellBasell, the world leader in Polyolefins and Technologies. With respect to high value-added polypropylene, we will aim at the sales volume of 40 - 50,000 tons per annum as the goal in a few years.

* Different(iated): A slogan containing the meaning of "SunAllomer; different from that in the past, and different from others".

SunAllomer, a joint venture of LyondellBasell Industries, Showa Denko K.K. and Nippon Oil Corporation, is one of Japan's key polypropylene producers. SunAllomer combines the global leadership of LyondellBasell with the local expertise of two of Japan's leading industrial companies.

SunAllomer Ltd

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