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Marks & Spencer introduces climate control clothing

22
Apr '08
Marks & Spencer wants to improve the comfort of men in United Kingdom and to do so they present a new line of temperature regulating underwear with the Outlast PCM technology.

M&S's exclusive and innovative new range of menswear, °Climate Control, is made using ingenious Outlast fibers, that incorporate temperature-control technology to help keep you cooler when you're feeling hot, and warmer when you're feeling cold.

The Outlast technology was originally developed for NASA to protect astronauts from temperature fluctuations and is now used in the °Climate Control range.

°Climate Control active clothing absorbs excess body heat, expertly balancing the body temperature, while
the fabric feels cool and soft to the touch.

If the body temperature drops, stored heat is gradually released, as and when needed, preventing chilliness as the body cools down and providing a warm, cosy layer.

“Whether you're working up a sweat on the golf course or waiting on a freezing train platform, getting overheated or feeling the cold isn't much fun”, Marks & Spencer explains the °Climate Control products' added value and comes up with something that will help consumers feel more comfortable – and that means calm and collected – all the time, whatever the weather, whatever they are doing. Thanks to Outlast technology, °Climate Control underwear will help keep the body temperature just right.

Right now M&S is very happy with the first sales of a long-sleeve zip-up top, a short-sleeve crew-neck top and long pants (all cotton and viscose Outlast).


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