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Timberland to complete 160 greening projects

23
Apr '08

Recognizing the positive social and environmental impact that green spaces have on communities, this Earth Day Timberland announces a global commitment to green 300 communities in the next two years, and to plant one million trees by 2010.

Over the course of Earth Day 2008, Timberland will complete 160 greening projects in 27 countries from the United States to Japan, Spain to Germany. 2,100 Timberland volunteers and 7,200 recruited volunteers will work on community greening projects across the globe for a total of more than 60,000 hours.

Jeff Swartz, president and CEO of Timberland will kick-off Timberland's global Earth Day initiative in the South Bronx neighborhood of New York City.

“Service is at the core of our culture and we are committed to sustainable greening,” said Jeff Swartz, president and CEO, The Timberland Company. “Having access to nature every day is so important to health and happiness, and at Timberland we want to leverage our collective strength to bring a sustainable piece of nature into every community around the globe.”

Some examples of Timberland projects taking place in celebration of Earth Day include:

US events:
• Partnering with the Sustainable South Bronx to green five inner city community areas in New York
• Hosting a recycling information booth at the Earth Day Festival in San Marcos, TX
• Beach clean up at Anastasia State park in St Augustine, FL
• Planting citrus trees and removing invasive plant species at the California State Park in Riverside, CA.

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