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Eco conscious Sole aspires to be 1st Carbon Neutral Company by 2020

25
Apr '08
As part of its ongoing commitment to the preservation of the environment, action sports leader Sole Technology, parent company of etnies, éS, Emerica, ThirtyTwo and Altamont apparel, announced the results of its first corporate eco-audit to measure the company's overall carbon footprint, and its goal of becoming a carbon neutral company by the year 2020.

“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology.

“As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”

Led by the company's environmental affairs manager, Roian Atwood, the eco-audit examined the organization's activities over the course of more than seven years, focusing predominantly on its carbon emissions, waste and consumption, and water usage.

In addition to this detailed study, etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, corporate wide-recycling efforts, and the creation of a seasonal sustainable footwear and apparel collection, the etnies SEED Project.

“We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day,” said Atwood.

“By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing corporate culture for a stronger tomorrow.”

The Sole Technology eco-audit found that in 2007, the company generated 40,000 tons of CO2, equivalent to volume of 2.5 billion shoe boxes 58 percent of which came from footwear manufacturing and the emissions released in the development process through the use of coal-burning sources and electricity.


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