A Dynamic marketing campaign for exhibitors - Local and regional advertising in the leading newspaper and magazine across the Middle East region. - Print, electronic and outdoor advertising in UAE - Press releases in GCC newspapers and trade magazines - Direct mailing to over 40,000 targeted potential visitors from the region - Special feature coverage in regional trade publications and UAE newspapers - Advertising campaign in key industrial machinery association websites - Fax and e-mail broadcast at regular intervals covering wide spectrum of industrial machinery trade professional - Press conferences and presentation meets at specific countries to attract more attendees - Direct promotion at major international industrial machinery trade fairs.