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Lauren Conrad partners with College Tonight

26
Apr '08
Lauren Conrad, star of MTV's highest-rated series “The Hills,” and an emerging talent in the world of fashion design, has partnered with College Tonight Inc, an online community and networking platform for the college market, founded to promote social activity in the real world, away from the computer.

College Tonight's directive to its student and young alumni members – “Get On, Get Up, Get Out” – is a natural fit for Conrad, both on screen and off. On “The Hills,” viewers follow her and her friends through their heavily social lives.

Off-camera, she is a student at The Fashion Institute of Design & Merchandising in Los Angeles and recently launched the The Lauren Conrad Collection as head designer. Her popularity and influence are evidenced by the demand for her endorsements by companies like College Tonight and her work as spokesperson for mark., the youth-oriented cosmetics line from Avon.

“My generation of college students depends so much on social networks to get and send news, meet new people and stay in contact with friends, make plans, find out what's hot, share our lives,” said Conrad.

“College Tonight is the one social network that encourages us to get out into the world and do all that in person, instead of at the computer. It's private and secure, so we can feel safe. And it's about real experiences and a full, healthy life. I want my work and my personal style to reflect those same values, so this is a great partnership.”


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