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Home / Knowledge / News / Textiles / Demand for Swiss clothes again grows in the US
Demand for Swiss clothes again grows in the US
30
Apr '08
There are certainly some happy faces at the Swiss Textile Federation. Following on from its success in 2006, the Swiss textile and clothing industry has again closed the 2007 financial year on a high thanks to the favourable economic climate.

Sales in the sector rose by 5.1% to CHF 4.34 billion. Exports also rose by 5.1%, reaching CHF 4.41 billion, and imports were valued at CHF 8.78 billion, an increase of 7%.

The year again saw more clothing being exported to the US than Germany. The number of jobs in the sector grew by 3.8%. And a new contact office in Moscow will help the industry tap into the Russian market.

The demand for Swiss clothes has again grown in the US. So much so that Swiss manufacturers again supplied more items of clothing to the United States than Germany in 2007.

In 2006 our northern neighbour was our main customer. Now the US, as in previous years, is leading the field again – even if its lead is only slight.

The following rankings are occupied by Italy, Japan and France respectively. Max R. Hungerbühler, President of the Swiss Textile Federation, believes that the consistent strategy pursued by the Swiss textile and clothing industry has paid off.

Positive results expected in 2008:
For years, this strategy has been unflinchingly based on specialist know-how and innovation. But another key aspect is the ability to recognise trends early on and to always be a crucial step ahead of the competition when it comes to special products.

Only through this approach are Swiss companies able to brave the huge pressure of pricing and margins on the global market and growing competition from low-wage countries.

So the sector is feeling well prepared and looking to the future with confidence. Despite the worsening economic climate, it is expecting another positive result this year.

All figures well in the black:
Last year the Swiss textile and clothing industry recorded sales of CHF 4.34 billion, an increase of 5.1% on the previous year. Exports also rose by 5.1% to a value of CHF 4.41 billion.


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