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Intertextile Shanghai sharpens its focus on design

02
May '08
Residential living space in China reached 170 million sqm last year - roughly equal to the entire size of Greece. With all that space to fill, home textile consumption is skyrocketing along with demand for top quality, imported products.

Intertextile Shanghai Home Textiles, running 26 - 28 August 2008, at the Shanghai New International Expo Centre, Shanghai, provides international textile manufacturers a direct and professional avenue for reaching this key market. About 30,000 mostly Chinese trade buyers attend, including importers, wholesalers, retailers, department stores and agents - the ideal targets for international suppliers.

Trade buyers in China are eager to find products to match the growing demand for sophisticated and quality furnishings. The new generation in China has more living space and disposable income than ever before - and craves high-end, imported luxury brands. In 2007, home textile imports to China rose 25%, earning USD 80 million.

Bedding and towelling demand on the rise
Of the entire home textile category, imports of bedding and towelling products to China showed the largest rise last year. In response, Intertextile Shanghai Home Textiles is launching a special zone for international bedding and towelling manufactures.

* Bed linen represented 40% of home textile imports in 2007, worth USD 32 million of trade. Imports of towel products rose a third in 2007 and accounted for USD 4 million in trade.


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