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Valencia to launch 'Monarch Series' at Global Home Textiles

05 May '08
3 min read

Giving Retailers New Reasons to Sleep Better at Night:
Because of the product's unique compact design, and its ability to easily fit into an end cap or on a shelf, retailers can now augment existing lines and bedding/accessory categories by adding a mattress "department" -- without sacrificing anywhere near the investment of space (and capital) a mattress department would have required in the past. Additionally its compact "cocoon-like" nature makes inventorying products simple.

This turns the mattress purchase into an "impulse buy" as no longer will customers have to wait days or weeks for delivery. Additionally, all products are backed by a "no questions" replacement warranty. The compact design combined with the high degree of customizability available also makes it ideal for the hospitality, healthcare and promotion industries.

As Valencia plans to be a full solution sleep and lifestyle products supplier, it is also offering a line of mattress protectors and pads that are already best sellers in big box retailers throughout Europe, as well as an equally successful line of designer-styled slipcovers that "breathe new life" into old sofas, chairs and loveseats, etc.

Using long-lasting fibers, the line helps reduce dust mites and noise and is being viewed as an ideal "bridge" product in an economic climate where consumers are seeking alternatives to replacing "functional yet frayed" furniture items. And Valencia (which is named after the well-known Spanish city) has declined to invest resources in any products made in the Far East as these products don't reflect the same level of quality control and compliance.

Visit the Valencia Group, exclusive bedding importers at the Global Home Textiles Show May 6-8 at Booth no. 1620.

Valencia, a division of Gadid US, is presently comprised of three divisions: mattresses (Ambient), protectors and pads (Textra) and decorative/lifestyle furniture (SofaSlips). In addition to their new Monarch Series memory foam mattresses, Valencia also produces Cloud 9 pillows, Morpheus, memory foam-based accessory products, infant sleep sets and more.

Valencia Group

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