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HKML 2008, a glimpse at stylish lingerie & beachwear

May '08
Hong Kong Mode Lingerie (HKML) 2008, ended with successful and promising results, organized by Eurovet, the world's leading french lingerie and beachwear trade show organizer with over 20 years of experience, the second Hong Kong Mode Lingerie which was held on April 8-9, 2008 at the Hong Kong Convention and Exhibition Centre marked a successful finale.

The Hong Kong Mode Lingerie 2008 provided the best sourcing platform for buyers and exhibitors around the world showcasing specialized lingerie aspects with the highest quality. This year there were 36% of supplier showcasing fabrics, 26% accessories, 15% lace and 12% embroideries for lingerie and beachwear. Over 152 exhibitors from 16 countries participated in this largest lingerie show in the industry inHong Kong this year, a 31% increase comparing to last year. Among these 152 exhibitors, 33% came from China, 29% from Hong Kong, 21% from Asia and 17%from all around the world.

The Hong Kong Mode Lingerie 2008 were for visitors from the intimate apparel industry only and it attracted 3,600 visitors from 48 countries, a 3% increase compared to last year in terms of number of visitors and 15% increase in terms of visiting countries. The attendance was of the best quality with the general managers, heads of purchasing department as well as buyers joining the fair. Among the visitors, over 76% were directly involved in sourcing and retailing.

It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors as there was significant increase in visitors from key fashion capitals around the world such as France (23% increase compared to 2007), Italy (63% increase), Spain (41%increase), the United Kingdom (58% increase) and the United States (70% increase).

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