Interviews
Clo & Iz launches home show gallery venture
09 May '08
2 min read
Clo & Iz is a distinctive collection of accessories and gifts that are sold through home-based trunk and gallery shows. The dynamic assortment of carefully selected artist-designed pieces includes sterling silver jewelry, fabric headbands, belts, and totes.
The Clo & Iz model leverages the growing demand for sociable and stylish shopping experiences with the desire for unique goods that are not available via the mass-market. The company is positioning itself to increase its geographic exposure and be part of the reported $30 billion direct selling industry.
“Our trained consultants bring a wide range of experiences and goals to Clo & Iz, but they all share a passion for our products and our collective desire for balance and flexibility,” explains founder Ann Fox. “They are part of the growing direct selling industry and are attracted to our hand-crafted merchandise, low cost of entry, and lucrative returns.
Our model, which we have tested in targeted geographic areas, takes advantage of the casual, friendly experience of home-based parties, and allows customers to take their purchases home with them. Not having to wait for orders to be made, processed and delivered sets us apart from other companies by combining the immediate gratification of retail shopping with the intimate and personalized experience of shopping in a home.”
Clo & Iz carries a selection of jewelry, gifts and accessories from Baroni Designs, Saltbox Accessories, Ainsley & Chase, and Baroni Kids. Other brands are also being reviewed as the assortment expands.
The Clo & Iz model leverages the growing demand for sociable and stylish shopping experiences with the desire for unique goods that are not available via the mass-market. The company is positioning itself to increase its geographic exposure and be part of the reported $30 billion direct selling industry.
“Our trained consultants bring a wide range of experiences and goals to Clo & Iz, but they all share a passion for our products and our collective desire for balance and flexibility,” explains founder Ann Fox. “They are part of the growing direct selling industry and are attracted to our hand-crafted merchandise, low cost of entry, and lucrative returns.
Our model, which we have tested in targeted geographic areas, takes advantage of the casual, friendly experience of home-based parties, and allows customers to take their purchases home with them. Not having to wait for orders to be made, processed and delivered sets us apart from other companies by combining the immediate gratification of retail shopping with the intimate and personalized experience of shopping in a home.”
Clo & Iz carries a selection of jewelry, gifts and accessories from Baroni Designs, Saltbox Accessories, Ainsley & Chase, and Baroni Kids. Other brands are also being reviewed as the assortment expands.
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