Interviews
Eilersen to showcase new & classic sofa models at ICFF
15 May '08
3 min read
ICFF, Jacob K. Javits Convention Center, Eilersen, already the undisputed leader of high-end sofa design and manufacturing in Scandinavia, announces plans to expand efforts and focus key company resources on their already solid US presence underlining their global leadership position in the luxury design market.
With rapid market share growth in both Europe and Japan over the last decade, Eilersen has had proven success with their high-end sofa designs, often competing with and winning against the luxury Italian design houses.
Committed to delivering iconic design, comfort, quality and functionality for more than a century, Eilersen is now experiencing a steadily-increasing interest for their products in the US.
"With the feedback we've received from resellers and the industry, timing for a more deliberate market approach seems right.
Already in the US in select Danish design stores for more than 20 years now, our strategy is to expand our US presence significantly," Nils Juul Eilersen, president and owner of N. Eilersen A/S comments.
"Being renowned as the leading upscale luxury design house for sofas in Europe, we're now ready to boost our presence in the US in the luxury interior design stores. We see an obvious demand in the states from customers with a desire for quality and modern, yet comfortable, design.
We know from experience that this market segment enjoys and appreciates Eilersen's sofas, and we believe there is a large untapped market in the US for the Eilersen brand," Nils Juul Eilersen continues.
With rapid market share growth in both Europe and Japan over the last decade, Eilersen has had proven success with their high-end sofa designs, often competing with and winning against the luxury Italian design houses.
Committed to delivering iconic design, comfort, quality and functionality for more than a century, Eilersen is now experiencing a steadily-increasing interest for their products in the US.
"With the feedback we've received from resellers and the industry, timing for a more deliberate market approach seems right.
Already in the US in select Danish design stores for more than 20 years now, our strategy is to expand our US presence significantly," Nils Juul Eilersen, president and owner of N. Eilersen A/S comments.
"Being renowned as the leading upscale luxury design house for sofas in Europe, we're now ready to boost our presence in the US in the luxury interior design stores. We see an obvious demand in the states from customers with a desire for quality and modern, yet comfortable, design.
We know from experience that this market segment enjoys and appreciates Eilersen's sofas, and we believe there is a large untapped market in the US for the Eilersen brand," Nils Juul Eilersen continues.
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