Interior Lifestyle to be perfect Biz Platform for home décor industry

23 May '08

3 min read

Consisting of Ambiente Japan and Heimtextil Japan, Interior Lifestyle is the leading “Design-Oriented” trade fair for the Japanese interior market.

Experts of the trade gather to nominate and discover the latest trends. The next edition is scheduled for 11-13 June, 2008 at Tokyo International Exhibition Center.

For the international suppliers of popular high-fashion merchandise, Interior Lifestyle will be the perfect business platform to find proper sales network.

It is well-known as the footstep to enter into Japanese high-end consumer goods market among international brands. Guzzini is one of the companies to choose to take part in the 2008 fair.

Guzzini, Italian famous manufacturer for the production of household articles typified by good design and the broadest appeal, will host special event named “Foodesign”.

“Foodesign” is a research project realized by the collaboration between several celebrities of food and design, which aims to produce innovative food and household items.

“This special culture promotion event, Foodesign, is realized through collaboration between Guzzini and 37 top Japanese designers.

And of special note is that this can be only seen at the three trade fairs in the world: Ambiente (Frankfurt) in February, Milano Salone (Milan) in April and Interior Lifestyle (Tokyo) in June.

We choose to exhibit only at Interior Lifestyle in Asia, because the fair is well-targeted at luxury consumer product market, therefore is the best show for Guzzini's branding strategy.

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