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Fairtrade endorsement will benefit jeans making

29
May '08
Sharkah Chakra jeans are an innovative addition to the world of high fashion. Using only hand made, hand weaved denim, Sharkah Chakra jeans are made from certified Fairtrade cotton with artisans using a dyeing process that is 100% natural.

The label combines the traditional craftsmanship and tailoring values typically associated with luxury houses from a bygone era, with a contemporary, eco-friendly manufacturing process.

With many brands making green claims of varying degrees of credibility, Sharkah Chakra – through avoiding harmful AZO dyes and offsetting carbon emissions - can justifiably lay claim to having created the greenest jeans available in the world of fashion.

Sharkah Chakra has been founded by 29 year old Sara Simmonds -formerly the denim buyer at Harvey Nichols, London - whose belief in craft and individuality has enabled the development of the world's first handmade denim.

Her label proudly stands firm in an age of fast fashion, with jeans that are built to last for a number of years, far beyond the ubiquitous half season period that many of her contemporaries embrace.

The Fairtrade endorsement ensures that everyone involved making the jeans benefits as much as possible; including the African cotton farmers and the Indian artisans. Ultimately, the end consumer is also a beneficiary of the timeless and superior pieces produced.

The Handmade Journey:
The dyeing process used by Sharkah Chakra is 100% natural. Using a superior count of certified Fairtrade organic cotton sourced specifically from Africa, the yarn is woven by hand in India on traditional wooden selvedge looms, and taken to Italy to be laundered and finished by the original denim masters.

The Dyeing:
The indigo heritage of Sharkah Chakra dates back thousands of years to Japan one of the first countries where natural indigo was found and extracted from the indigoferra plant. Age old techniques of dyeing by hand are combined with the latest in eco technology to create the worlds only denim made using 100% natural indigo.

From the plant, dye masters extract the indigo which is then dipped and sun dried to varying degrees to give the range of vintage washes characteristic of Sharkah Chakra. As all the dyeing is done by hand the colour and shade of each pair of jeans varies in tone making each pair a bespoke jean, unique to the owner.


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