Hackett's adds KIND & CLEAN1 to Winning Brands products launch

30 Jun '08

3 min read

Winning Brands Corporation reports that the Hackett's chain in New York State has decided to add Winning Brands' KIND Laundry Products range and CLEAN1 utdoor Cleaner to the Hackett's product mix immediately.

This follows Hackett's successful Grand Opening of its new University Plaza location in Canton, New York Saturday June 14th at which the store launched Winning Brands' popular new stain removing product – Winning Colours.

The Grand Opening was the first opportunity for Hackett's customers to experience the newly listed Winning Colours Stain Remover.

Winning Colours was immediately popular amongst those who tried it because of its unique performance characteristics.

The chain was sufficiently impressed with the benefit to its customers of having a full range of eco-responsible cleaners to mobilize all its stores without delay.

Hackett's and Winning Brands will develop an advertising program that builds awareness of the new products amongst Hackett's current and future retail customers.

Winning Brands' Snr. VP Lorne Kelly represented Winning Brands for the grand opening event and co-ordinated the live demonstrations.

“Hackett's hardware program is connected to the True Value organization. There is a lot of opportunity for growth as the synergies between Hackett's – True Value and these new products work themselves out.

You can't beat the reality of unrehearsed stain moments being presented live. Store staff saw how great it was that even the difficult fluorescent marker they used for signage was cleaned off skin but left the skin feeling great.

There were other equally positive situations. We had a lot of fun being put through our paces” reports Kelly following the event, concluding “Way to go Hackett's – rapid action following first hand experience is the sign of a healthy organization.

Winning Brands' is honoured to have been put on the fast track“. Winning Brands has recently completed its first radio commercial for CLEAN1 and will be able to air suitable promotions when the additional inventory arrives.

The chain will be including Winning Brands products in printed advertising material as circumstances permit.

Winning Colours Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents.

Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility.

Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND Laundry Products and CLEAN1 - the first choice in outdoor cleaning.

The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Winning Brands Corporation

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