;
Home / Knowledge / News / Textiles / SANITIZED AG to increase brand awareness in US markets
SANITIZED AG to increase brand awareness in US markets
23
Jul '08
SANITIZED AG intensifies the activities in the US market and plans to successfully increase brand awareness generally as well as on end-consumer level. The existing recognition and the available networking possibilities offered by AATCC supply SANITIZED a strategically important platform for attaining this goal.

For over 50 years, the European market leader, SANITIZED AG, has been in the business of antimicrobial hygiene and material protection. Headquartered in Burgdorf, Switzerland, the Sanitized success story actually began in the US in the 1930s. SANITIZED says its antimicrobial additives effectively reduce bacteria, odor and fungi as well as the reproduction of dust mites, thereby providing hygiene, dust mite, vector and material protection.

Sanitized products were the first to be approved by Oeko-Tex for use in textiles and SANITIZED is the first and only textile finish producer that has bluesign approved products. The Sanitized quality seal is an important guarantee of security for consumers.

The company is very familiar with AATCC —Stewart Klein, president of Sanitized Inc. in the US, has been an AATCC member for several years.

Sandra Gysi, Communication Manager for SANITIZED AG, says the company is returning to its roots with the Sanitized Brand increasing its activities in the US market and that “AATCC is a strategically important tool to attain this goal.” Additionally, she states that “we plan to increase brand awareness in this market generally and at end consumer level.” Look to hear more from SANITIZED in the near future.

SANITIZED AG


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search