Interviews
Meters/Bonwe plans to strengthen its position
11 Aug '08
1 min read
Among the 12 biggest brands that manufacture leisure clothing in China, Meters/Bonwe ranks first. The casual and stylish garments made by the Company have a share of nearly 0.95 percent in the cloth market of China.
Meters/Bonwe follows the business method of Nike; they design the products, maintain the brands as well as control the supply chain and sales channels. So far, about 500 garment manufacturers in China produce the leisure clothes for Meters/Bonwe, as well as over 2000 agents sell their trendy attires.
In order to lay a solid foundation in Chinese leisure clothes industry and make their presence all the more prominent, Meters/Bonwe is planning to raise funds, that will be used in the establishment of marketing net and information system.
Through this pattern of networking, Meters/Bonwe would be able to increase its dominance in the regional market and boost the sale and earn high revenues.
Meters/Bonwe follows the business method of Nike; they design the products, maintain the brands as well as control the supply chain and sales channels. So far, about 500 garment manufacturers in China produce the leisure clothes for Meters/Bonwe, as well as over 2000 agents sell their trendy attires.
In order to lay a solid foundation in Chinese leisure clothes industry and make their presence all the more prominent, Meters/Bonwe is planning to raise funds, that will be used in the establishment of marketing net and information system.
Through this pattern of networking, Meters/Bonwe would be able to increase its dominance in the regional market and boost the sale and earn high revenues.
Fibre2fashion News Desk - China
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