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CCI GLM charts fiber, fabric and shopping trends
27 Aug '08
5 min read
Shoppers in Colombia and Brazil are the least likely to look at fiber content and laundering instructions before purchasing. In the U.S, 50% check fiber and 36% check laundering instructions before buying.
Consumers are selective about fibers: Of those who said they avoid particular fibers, polyester was the most mentioned fabric (25%).
Overall, 44% of consumers said they actively avoid one or more fibers when shopping for clothing (slightly down from 46% in 2006).
Fiber avoidance was highest in Germany and Italy, both of which said polyester was the most-avoided fiber. Of Turkish consumers, 83% avoid nylon; 61% of Thais avoid wool.
Cotton enjoys a strong association worldwide positive attributes such as traditional, soft, breathable and a quality fabric.
Positive responses are consistently high in the European countries: Italy has the highest for breathability (92%) and traditional (87%), while Turkey ranks highest for soft (84%) and comfortable (78%).
Natural fibers like cotton, silk and wool were clearly seen as being more environmentally friendly than synthetic fibers. Although Colombia and Thailand hold polyester (40% say it is safe for the environment) and spandex (36%) in higher regard than other countries in the survey, it is still well below the 75% who consider cotton safe for the environment.
Consumers globally are most concerned about water quality, child labor practices, global warming and preservatives in food, but less concerned with loss of rural farm land, pesticides for cotton, clothes treated with dyes, the use of oil/chemicals for synthetic fibers and genetically modified plants for clothing.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
Cotton Council International (CCI) is the export promotion arm of the National Cotton Council of America. CCI's mission is to increase exports of U.S. cotton, cottonseed and U.S. manufactured cotton products through activities that affect every phase of the marketing chain, from the mill buyer of cotton fiber or purchaser of U.S. cotton-rich yarns and fabrics on through to the consumer.
Consumers are selective about fibers: Of those who said they avoid particular fibers, polyester was the most mentioned fabric (25%).
Overall, 44% of consumers said they actively avoid one or more fibers when shopping for clothing (slightly down from 46% in 2006).
Fiber avoidance was highest in Germany and Italy, both of which said polyester was the most-avoided fiber. Of Turkish consumers, 83% avoid nylon; 61% of Thais avoid wool.
Cotton enjoys a strong association worldwide positive attributes such as traditional, soft, breathable and a quality fabric.
Positive responses are consistently high in the European countries: Italy has the highest for breathability (92%) and traditional (87%), while Turkey ranks highest for soft (84%) and comfortable (78%).
Natural fibers like cotton, silk and wool were clearly seen as being more environmentally friendly than synthetic fibers. Although Colombia and Thailand hold polyester (40% say it is safe for the environment) and spandex (36%) in higher regard than other countries in the survey, it is still well below the 75% who consider cotton safe for the environment.
Consumers globally are most concerned about water quality, child labor practices, global warming and preservatives in food, but less concerned with loss of rural farm land, pesticides for cotton, clothes treated with dyes, the use of oil/chemicals for synthetic fibers and genetically modified plants for clothing.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
Cotton Council International (CCI) is the export promotion arm of the National Cotton Council of America. CCI's mission is to increase exports of U.S. cotton, cottonseed and U.S. manufactured cotton products through activities that affect every phase of the marketing chain, from the mill buyer of cotton fiber or purchaser of U.S. cotton-rich yarns and fabrics on through to the consumer.
Cotton Incorporated
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