AgResearch has successfully trialed this technology in the textile industry. Although little marketing effort has been made as yet, companies from China, Germany, Italy, the United States and Australia, many of them, high brand names, have expressed strong interest in this technology.
AgResearch General Manager, Food & Textiles, Dr Robert Finch says traceability and value chain authentication is becoming increasingly important to consumers and brands alike and the ease with which this technology solution can be applied represents a real value-add opportunity for many companies.