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Strong Intl action reaffirms leadership of Couromoda trade fairs

Sep '08
Ms. Katherine Shibata - Couromoda's International trade manager
Restating its position as international reference for business in shoes, health and beauty markets, the Couromoda Group are investing heavily in its fairs' promotion, participating in eight grand events in Europe and Latin America.

Leading fairs promoter in each of their sectors – Couromoda (shoes), Hospitalar (health) and Hair Brasil (beauty) – the Couromoda Group has always invested in the internationalization of its events, seeking for exhibitors and visitors in the most important world markets.

Couromoda Group's international trade manager, Katherine Shibata, explains that participating in grand fairs has always been one of the pillars of the promotion of Brazilian fairs to the whole world. “This year, we are enlarging this program even more, participating in new events, so that it may follow the evolution of our exhibitors' exportation, as well as attract great potential buyers.”

Couromoda – International Shoes, Sportsgoods and Leathergoods Fair (which will have its 36th edition in January, 2009) will have its team participating in the main European shoe fairs: GDS/GLS (September 12th to 14th in Düsseldorf, Germany); MICAM (September 17th to 20th in Milan, Italy); and Modacalzado (September 25th to 27th in Madrid, Spain).

Katherine Shibata highlights that the goal is to attract the interest of even more international buyers to the Brazilian fair. “Couromoda already receives buyers from 70 countries. But we are focusing mainly on organizations of buyers that act with products of medium-high prices and fashion collections, a sector where Brazil has grand manufacturers.” Another goal, according to Shibata, is to bring major global brands to the fair and stimulate partnership with Brazilian industries. “These actions are similar to the ones made by Skechers, an American brand that started to operate in Brazil through a joint-venture with Paquetá Group”, she highlighted.

Couromoda 2009 will take place from January 12th to 15th, 2009, in Anhembi, São Paulo.

Hospitalar – International Fair of Products, Equipment, Services and Technology for Hospitals, Laboratories, Pharmacies, Clinics and Medical Offices is the most international event of Couromoda Group. The foreign exhibitors already represent 36% of the event, and the visitors come from over 70 countries.

The fair is leader in Latin America and the second largest in the world. To reaffirm this position, Hospitalar team is preparing to participate in two grand health events in the second semester: ExpoMedical (September 11th to 13th, in Buenos Aires, Argentina) and MEDICA (November 19th to 22nd, in Düsseldorf, Germany).

In the Argentinean fair, Katherine Shibata highlights that the focus lies on the promotion of Hospitalar to Latin American buyers, stimulating the visit to the Brazilian fair. “Over 60% of Hospitalar's international visitors are from Latin America, but we know that there is still a large public to be explored in this market that is clearly in expansion and with great investments in the health sector.”

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