Home / Knowledge / News / Textiles / Toyota-inspired designs to debut at Fashion Focus Chicago

Toyota-inspired designs to debut at Fashion Focus Chicago

20
Sep '08
Toyota Motor Corporation (TMC) has collaborated with a team of Chicago-based fashion designers for the world premiere of clothing inspired by one of the company's concept personal mobility vehicles.

Spurred by the futuristic TOYOTA i-REAL, this first-of-its-kind alliance of automotive engineering and fashion will take center stage at the internationally-renowned Fashion Focus Chicago 2008, in Millennium Park, the evening of Thursday, October 2.

Chicago-residing designers Agga B. Raya, Anna Fong, Melissa Serpico and Lidia Wachowska were chosen from a large talent pool of interested designers to create fashions derived from the TOYOTA i-REAL concept.

Introduced to the world at the 2007 Tokyo Motor Show, the completely-electric TOYOTA i-REAL was created closely to human scale as a step toward further development in the future.

The one-person vehicle has three wheels two at the front and one at the back. When operating in low-speed mode, its shortened wheelbase allows it to maneuver at eye-level naturally among pedestrians, without taking up large amounts of space.

In high-speed mode, the wheelbase lengthens to provide a lower center of gravity and better driving performance.

Shortly after their selection in May, the four young designers were flown to Japan to interact with the TOYOTA i-REAL and its engineering team. While overseas, the quartet gained creative inspiration by being immersed in the Japanese culture.

Their experiences ranged from trips to the country's fast-paced technology hubs to enjoying the serenity of the 1,000-year-old Atsuta Shrine in Nagoya.

"We are excited to showcase the fashions created by these incredibly talented designers," said Tetsuya Kaida, General Manager of TMC's Business Revolution Corporate Value Project Department.

"They worked hand-in-hand with our engineering and design teams to not only understand the i-REAL's functionality but its design ideology as well.

The fashions are marvelous in that they capture the interconnectivity of man to his environment, and the essence of technology for the sake of human betterment."

2008 marks the fourth year for Fashion Focus Chicago, which was created to celebrate the Windy City's thriving fashion industry. This year's show also has the distinction of being the location for Toyota's first foray into the fashion world.

"This is certainly a fashion-forward statement for our show," said Melissa Gamble, Director of Fashion Arts and Events for the City of Chicago. "It's a rarity where fashion is influenced by automotive design. It will make for an exciting evening."

The October 2 program is part of "World Fashion Chicago," presented by Chicago Sister Cities International. Representing the city's 27 sister cities, the show introduces internationally-based designers to the local fashion scene.

Designers representing Warsaw, Poland; Milan, Italy; and Shanghai, China will participate in the runway show, which begins at 7:30 p.m. in Millennium Park.

Toyota


Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search