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ProModal combi-fiber to set up new course in textile industry

26
Sep '08
Lenzing AG is well-known as a Modal fiber manufacturer and as a long-term promoter and sole supplier of a Modal fiber. With the new innovations in the Modal fiber segment, Lenzing is again demonstrating the future prospects for innovators in the textile industry. "For Lenzing, ProModal is an extremely important step since by further developing established products one can stimulate the market and offer innovative customers a competitive advantage over discounters.

Every successful product – such as Lenzing Modal - attracts copy-cats who wish to jump on the bandwagon of success without investing anything in market development and innovations. This is not the strategy that Lenzing pursues. We focus on further development and innovation even in a market which is as well established as the one for Modal fibers. This is the only way that one can remain competitive in the long-term", Business Unit Textiles Manager, Friedrich Weninger, is convinced.

ProModal - a unique fiber blend:
The ProModal innovation combines the two branded fibers Lenzing Modal and TENCEL. Both fibers are well established in the textile market. Lenzing Modal is used all over the world by numerous brand manufacturers and is employed to make textiles extremely soft and pleasant. The degree of fame enjoyed by Lenzing Modal in the textile branch is extremely high. One can no longer imagine international collections without this fiber.

TENCEL itself is well known as a natural fiber of performance and strength. The particularly good moisture absorption coupled with skin-sensitive properties make this special fiber attractive for many different applications such as Activewear, clothing for sensitive skin and home textiles such as bed wear.

Technology in use:
Thus the combination of these two fibers is vastly promising. ProModal offers both softness and a high performance all in the same product. The special blending ratio and a TENCEL fiber specially developed for this application make textiles of ProModal unmistakable.

In a blendomat specially calibrated for Lenzing, ProModal is blended gram by gram. This guarantees a homogeneous blending ratio of the two fibers as well as an optimum quality. Lenzing is the only supplier of this fiber combination, since only Lenzing produces these two cellulose fibers.

ProModal introduces new features:
The new combi-fiber improves textiles. Thus an enhanced tear strength and bursting pressure can be determined following mercerization. Both of these parameters are important for processing. It is this superior quality that explains the special robustness of fabrics of ProModal.

The hand of ProModal textiles has the accustomed softness but a greater volume. ProModal is used in 100% form in knitwear and in blends with cotton. The goal is to conquer all the applications of Lenzing Modal and emphasize new features in this textile application with ProModal.

New marketing methods:


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