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15th InterCHARM to take place in Crocus Expo Exhibition Center

Oct '08
The 15th International perfumery and cosmetics exhibition InterCHARM will take place on October 23-26, 2008 in Crocus Expo Exhibition Center, Moscow. The exhibition is the most significant Russian beauty industry event.

InterCHARM is among the leading global specialized trade fairs and a vivid example of a highly effective model of trade fair communications.

80% of business contacts of Russian beauty industry are set at InterCHARM.

Products at the show:
The whole range of body care products: Hair, Skin, Perfumery, Colour, Cosmetics and Toiletries; Professional Cosmetics and Equipment; Professional Hair Care Products; Equipment and Accessories for Hairdressers; Nail Care Products and Accessories; Personal Hygiene; Solariums, Tanning Apparatus; Dental Hygiene; Natural Cosmetics; Jewellery & Fashion Accessories; Household Cleaning Products; Packaging for Cosmetics.

Last year InterCHARM welcomed 876 exhibitors on 19 500sqm net area. The event gathered over 100 000 guests, including the main decision-makers and opinion leaders of the industry, politicians, first-rate businessmen and stars.

Exhibitors, attendants and journalists annually enjoy rich concurrent program of the event, as well as numerous shows, workshops, conferences, presentations and seminars.

Since 1994 InterCHARM has been making the case for trade fair as a launch pad for small and medium-sized enterprises as well as new and innovative products.

It has become the best and most prestigious platform for beauty market players from Eastern and Central Europe, and all those interested in the region as well as focal point in development of a company, brands and individuals. The largest show in the area allows to launch new product, overcome objections, generate immediate sales and do all that cost-effectively.

In 2008 InterCHARM was acquired by Reed Exhibitions, a renowned professional trade-fair organizer, and now it is operated in Russia by Reed-SK, which strives to make the emerging Russian and Eastern European market more transparent for foreign companies and their presence here more efficient. This becomes possible due to comprehensive knowledge of the industry and unbeatable expertise in trade show running.

InterCHARM 2008

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