Security concerns may spur e-shopping this Dussera & Diwali, ASSOCHAM

06 Oct '08

5 min read

ASSOCHAM findings further add that most of e-shoppers have shown satisfaction with e-shopping as the chamber has received feedback from various organized retailers in this regard.

This experience will only be repeated which will amount to hike in numbers of e-shoppers with range of products sale getting multiple because of assured supplies in which quality and quantities are never compromised.

Other reasons for e-shoppers number multiplying are because of factors such as home delivery which saves time, secondly '24x7' hours shopping with ease and availability factors for product comparisons.

In other cities like chennai, 20% of its population chose to buy daily routine products through e-shopping in 2007-08, which will go to 25-30% in current fiscal for gift articles, magazines, home tools, toys, jewelry, beauty products & sporting goods categories.

Likewise, kolkata share was 5-7% in the last year, which might go up another 10-15% in 2008-09. Online music sales and movies are the highest e-sale in the kolkata. similarly, bangalore share is 8-10% for books, electronic gadgets, accessories, apparel, gifts, computer peripherals, movies, hotel booking, home appliances, movie tickets, health & fitness products and apparel gift certificates in 2007-08 will touch the 15-20% in 2008-09.

Most products bought & sold off through online comprise Gift articles (58%), books (42%), electronic gadgets (41%), railway tickets (39%), accessories apparel (36%), apparel (36%), computer and peripherals (33%), airline tickets (29%), music (24%), movies tickets (26%), hotel rooms (20%), magazine (19%), home tools and products (16%), home appliances (16%), toys (16%), jewelry (15%), beauty products (12%), health and fitness products (12%), apparel gift certificates( 10%) and sporting goods (7%).

38% of regular shoppers are in 18-25 age group, 58% in 26-35, 18% in 36-45 and 10% in the age group of 45-60. 86% of Online Shoppers are male as against 14% female.

86% of the user base is educated with a Bachelor or Master degree, it represents an educated audience.50% of online shoppers are at an executive level. 26% of online shoppers are professionals or self-employed, indicating an assured spending power.

This business module is cost effective, easily accessible and profitable in many functional areas. Consumers and retailers both desire safe, simple and comprehensive online shopping that will truly realize the range of power of the Internet."

Top reasons given by shoppers in buying through Internet:
- Safety Reasons
- Saves time and efforts
- Convenience of shopping at home
- Wide variety / range of products are available
- Good discounts / lower prices
- Get detailed information of the product
- You can compare various models / brands
- An insight into some of the problems stated by customers

While buying through Internet:
-Not sure of product quality
- Cannot bargain/Negotiate
- Not sure of security of transactions /Credit card misuse
- Need to touch and feel the product
- Significant discounts are not there
- Have to wait for delivery.

The Associated Chambers of Commerce and Industry of India

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