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Rosebys ropes in Soha Ali Khan as brand ambassador

11
Oct '08
Rosebys Interiors India Ltd introduced Soha Ali Khan as the company's brand ambassador and announced its roll out plans for India in New Delhi. A home DECOR AND LIFESTYLE PRODUCTS company, Rosebys promises to deliver a world class retail experience and contemporary range of products for the modern Indian woman's home.

Soha Ali Khan, the leading Bollywood actress has been signed as the brand ambassador for Rosebys. Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in 'Rang de Basanti'.

Poised to become one of the leading home furnishings and décor company, Rosebys will be set up in all potential cities in India and will launch its exclusive chain of stores this month, commencing from Punjab and West Bengal with 10 stores in each state.

“We are delighted to have Soha Ali Khan as our brand ambassador. Soha represents today's woman- a woman who is aspiring, independent and is willing to experiment. I believe that Soha has a similar essence which is completely in line with Rosebys image and her endorsement will help in further enhancing and boosting the image of the company. With her on board, we the can communicate the concept behind Rosebys to our target audience in the best possible way” says Nikhil Sen, Director, Rosebys.

Speaking on the occasion Soha Ali Khan said, “I am very excited to be a part of Rosebys-it's a brand I can relate to. They have something completely new and fresh to offer to customers and their offerings hold great allure. The Rosebys product range has a wide range of designs in both furnishings and home adornments – the sort of product that allows me to go wild with my imagination.”

Rosebys will launch with four basic thematic product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden. Each of this range has a different concept and would have an entire product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles contemporary and unique range of home stainless steel ware and personal care products Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is pegged at Rs 10,000 crore and is largely dominated by the unorganised players and is growing at 10% annually.

We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently. Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman. We will be opening 150 stores in the next 6 months.”

Rosebys stores would be a concept store, highlighting each story individually. The brand would take the franchisee route but the standard of the stores would be consistent.

Rosebys Interiors India Ltd


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