Home / Knowledge / News / Textiles / Peroni Nastro Azzurro brings classic Italian style to Chic Event

Peroni Nastro Azzurro brings classic Italian style to Chic Event

Oct '08
Peroni Nastro Azzurro, the premium Italian lager, announced it will continue its sponsorship of Mercedes-Benz Fashion Week at Smashbox Studios this season. As the official beer of Mercedes-Benz Fashion Week, Peroni will be available backstage at many shows and at parties and social events throughout the week.

"When you think of places that exude style and fashion, you have to think of Italy and Los Angeles," said Evan Cohen, Marketing Director, Peroni. "In that same spirit, we're excited to provide Peroni, which embodies the very essence of Italian style, to the fashionistas who will descend on LA this week."

First introduced in the 1960s in Rome, and imported to the United States since early 2005, Peroni Nastro Azzurro is one of the best known Birra Peroni brands and is the leading premium beer in Italy. Its clean taste and clarity appeals to urban, upscale consumers who want a refreshing, drinkable beer they can enjoy throughout the night.

Mercedes-Benz Fashion Week at Smashbox Studios runs from October 12 - 16.

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.


Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Poonam Naik Desai,

Poonam Naik Desai

Peekaboo is a sustainable, high quality, luxury sleepwear brand providing...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search