Home / Knowledge / News / Textiles / ADVANSA introduces itself to the Asian Market

ADVANSA introduces itself to the Asian Market

15
Oct '08
ADVANSA, Europe's leading manufacturer of polyester fibre and filament for home, apparel, and technical textiles, has plans to enter the Asian market with its latest multifunctional, ecological and high-tech fibre innovations: ADVANSA Thermo°Cool, Climarelle and Suprelle. ADVANSA will make its debut in Asia at Intertextile Shanghai Apparel Fabrics in China, October 20 – 23, in Hall W1, E18-20.

“The Asian market is a new territory for ADVANSA,” says Gerard Illeras of ADVANSA. “As our scientists develop meaningful and innovative new polyester technologies, we will respond to the many requests we've received to launch them globally - not only in our current European, Middle Eastern, and African markets, but also in the United States as well as Asia. That is a very exciting proposition for us.”

“The feedback we have from the market in Asia is that there is a generally high awareness and appreciation of European brands and quality and therefore we see opportunities in Asia unfulfilled by local and existing polyester manufacturers. A further factor is that due to the large variation in temperatures and high humidity in Asia, we know that functional textiles are required and highly appreciated by Asian consumers.” adds Mr. Illeras.

ADVANSA will manage its Asian sales efforts from its offices in Shanghai and Hong Kong. ADVANSA combines excellent technology with a thorough understanding of the end user's wants and needs. This approach results in meaningful, innovative products – such as ADVANSA Thermo°Cool, Climarelle and Suprelle - that perform to the most stringent expectations.

ADVANSA Thermo°Cool is made with a unique fibre mix. Fabrics for apparel are able to provide superior moisture management and temperature control to keep wearers comfortable across a wide range of temperatures and activity levels:
During physical exercise or in hot weather, ADVANSA Thermo°Cool wicks moisture faster than other materials.

The fibre is designed with increased surface area and micro-channels to transport moisture quickly away from the skin to the textile surface. The hollow fibres allow enhanced air circulation and focus energy on the evaporation process to achieve maximum evaporative cooling. In cool weather or after exercise the hollow fibres provide thermo-buffering to protect muscles from post-exercise chill.

Climarelle is a high-tech brand bringing thermo-regulation to the complete range of bedding, sleeping bags and insulated apparel. The Phase Change Material (mPCM) microcapsules integrated within the Climarelle become fluid with a cooling effect when temperature is higher than ideal. When body temperature falls again, the microcapsules change phase from liquid to solid, releasing heat energy to the body and helping it to keep warm despite lower temperatures. Thus, thermo-regulating microcapsules store warmth actively and release it only when necessary, providing a balanced sleeping temperature all night long.


Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search