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Big global brands visit 'Atmosphere's' & 'The Box' shows

17
Oct '08

ATMOSPHERE'S “The not-to-be-missed rendezvous for international buyers and designers” welcomed 7326 buyers - 66% international and 34% French.

THE BOX, the hyper-selective and convivial separate rendezvous, welcomed 2553 buyers - 53% international and 47% French. 9800 visitors entered, representing 1% more than the season of March 2008.

Buyers came from the 4 corners of the planet: BLOOMINGDALE'S and SAKS FIFTH AVENUE in New York, HANKYU DEPARTMENT STORES INC and ISETAN in Japan, FENWICK LIMITED, FORTNUM AND MASON and HOUSE OF FRASER in Great Britain… as well as AMC, BAYCREWS, COMPLEX INTERNATIONAL, GOLFE BUYING OFFICE, HP France, ISETAN, MARUBENI, MINT PARIS…

The top 10 of international visitors to the Box came from Japan, Italy, Spain, USA, UK, Germany, Belgium, Switzerland, Denmark, Austria.

The top 10 of international visitors to ATMOSPHERE'S came from Japan, Italy, USA, Spain, UK, Germany, Belgium, Hong Kong, Switzerland, South Korea.

We can note a increase of Italian visitors (+34%), Spanish visitors (+84%) and a decrease of Japanese visitors (-17%) and North American visitors (- 18%)

The hype event of British Fashion Week, the underground showroom On|Off presented us its British New Gen in Atmosphère's through a selection of the hippest UK designers “Honor to Eccentricity”: Steph Aman, Alexander Koutny, Sarah Arnett, Yuchi, Romina Karamanea.

PretParis

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