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bluesign to manage Helly Hansen's EHS issues

20
Oct '08

bluesign technologies ag announces that Helly Hansen ASA is a new bluesign member. As a bluesign member, Helly Hansen enters an exclusive circle of leading retailers and brand companies who decided to rely on the bluesign standard in practically managing all environment, health and safety (EHS) issues in their supply chain.

Many retailers and brand companies have realized that besides price and performance of their products, aspects like consumer safety and sustainable production become more and more important.

In order to gain the consumer's long-term trust in their brand, brand companies are facing new challenges regarding environment, health and safety (EHS) issues. To reduce their environmental footprint, combined with maximum conservation of resources in production, will be critical factors for future economic success.

The bluesign membership allows leading retailers and brand companies, who are strongly committed to sustainability and “Corporate Social Responsibility” (CSR) to actively participate in the bluesign standard. As a bluesign member,Helly Hansen can benefit from practical solutions regarding EHS issues including assistance in the implementation of manageable EHS guidelines as well as general supply chain management.

Sustainability is vital to the future of the sporting goods industry,” said Richard Collier, Helly Hansen's Global Vice President Product, in Norway. Helly Hansen fully supports bluesign's initiatives and believes they are serving as an important catalyst in helping the industry move in the right direction.

By combining bluesign's environmental, health- and safety expertise with the purchasing power and sustainable commitment of major brands, such as Helly Hansen, we will create highly beneficial change within our supply chains. Helly Hansen is proud to be the first Scandinavian brand to become a bluesign member. ”

The bluesign membership is beneficial to retailers and brand companies in several ways. Compliance with high-level EHS criteria means a long-lasting investment in consumer trust and a positive image. Consumers expect the retailers and brand companies to responsibly manage EHS problems.

Transparency in the supply chain and an intelligent input stream management, like the bluesign standard offers, effectively solves these problems. Additionally bluesign members can be supported ideally in EHS questions, always with the goal to provide solutions, e.g. with risk assessments or scientific background information regarding current EHS relevant topics.

To become a bluesign member, a retailer or brand company must be strongly committed to sustainability and CSR.EHS principles including concrete goals are defined in their vision & mission and they continuously work on their achievement. They follow an environmental policy, which is not primarily marketing-effectively used, but leads to concrete solutions and improvements.

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